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Stop doing these three things right now

  • Writer: Simon Horrocks
    Simon Horrocks
  • Nov 6, 2017
  • 1 min read

Stop doing these three things now - they are hurting your business. These are my two cardinal sins that I want everyone to stop doing right now.

#1 Badly produced material Badly thought out and hastily producing material will do you more harm than good. Do it properly or don't do it all. I'm looking at you comic sans leaflets and posters - get a proper sign for your duty manager.

#2 Focusing on marketing I'm a marketer, so why am I saying this - well it's because it's true. Once you have your marketing plan in place and running, concentrate your energies on delivering the best possible product and service. This is more important than worrying about the minutiae of your social content.

#3 Being a social try hard

Please remove all those, 'like us on facebook', 'review us on tripadvisor' and 'follow us on instagram' posters from your place of business. If your product or service is good enough, people will do socially share you naturally. Asking people to do it, looks try hard and studies show people are actually less likely to follow you.

Want to discuss these further. Drop me a line any time.

Simple Simon


 
 
 
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